Milford Ult1Mate Next Gen Towbar wins Good Design Award for design excellence

The winners of Australia's peak industry design awards were announced at The Star on 11 July at the 61st annual Good Design Awards Ceremony.

Milford’s Ult1Mate Next Gen Towbar received a prestigious Good Design Award Winner Accolade in the Product Design category for its outstanding design and innovation. This adds to Milford’s collection having also recently won Most Innovative Product for the Ult1Mate Next Gen Towbar at the recent Australian Auto Aftermarket Expo.

The annual Good Design Awards is Australia’s most prestigious international awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design and reward emerging areas of design strategy, social impact and design entrepreneurship.

The Good Design Awards Jury spent several days evaluating each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’. In order to receive the Good Design Award, a product must demonstrate excellence in all areas.

The Good Design Awards Jury praised Ult1Mate Next Gen Towbar, commenting: “An elegant and clean solution to an age-old problem associated with towing: noise and vibration levels. The simplicity of the design is highly commendable and elicits one of those 'why haven't they thought of that before?' moments.”

The annual Good Design Awards is Australia’s most prestigious international awards for design and innovation with a proud history dating back to 1958”